Elaine realized early on that her personality and drive would be an integral part of growing a cookie business in such a competitive marketplace. Loading up the family car every day and heading out to conduct product demonstrations has become a way of life. Perseverance and determination have paid off as our little cookie company has grown from a local & regional bakery into a national supplier of delicious, better-for-you cookies and snacks. Imbued with that same hard work ethic and indominable spirit, sons Max and Sam also joined the business early on to make this a true family enterprise. With the credo that “A family that works together, wins together,” the entire Surnow clan is now sharing the family recipe (and the smiles!) one delectable cookie at a time.